Megan Rowe slipped on her red motorcycle helmet, tears misting in her eyes behind its visor.
August 12, 2013
The 73rd Sturgis Motorcycle Rally has come to a close, and after a week of bikes, babes, booze, fire and rock, initial reports predict both attendance and revenue were up over last year’s event.
The sleepy hamlet of Sturgis, South Dakota has a year-round population of about 6,500, but each year in early August it grows exponentially. It finally crested last week, with attendees from all over the US, North America, and indeed the globe converging on the Black Hills to take in the action on the beautiful highways and in the bars, restaurants, concert venues and campgrounds.
Official tallies are due to be released soon, but by all accounts this year’s rally was a thundering success, with convention and tourism bureaus in the region claiming capacity bookings at area accommodations, and vendors and event organizers reporting increased revenue.